App launch & UA campaign planner

A launch planner assembles your pre-launch checklist, editorial featuring prep, paid UA/Apple Search Ads plan, Custom Product Page map, and install-attribution stack for your approval — planning only, with no campaign launched or budget committed.

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What it installs

Agents 1

  • Launch Planner

    Assembles a gated, dated app-launch and UA campaign plan.

Workflows 1

  • App Launch & UA Campaign Planner

    Frame, draft the launch & featuring plan, draft the UA/CPP/attribution plan, self-critique, then request approval.

Skills 6

  • app-launch

    Plan a mobile app launch end to end: a dated 8-weeks-out-to-month-1 timeline covering ASO foundation, beta, press and community, launch-day amplification across free and paid channels, and week-1/month-1 metrics. Adapted from eronred/aso-skills/app-launch.

  • app-store-featured

    Prepare an app to win Apple editorial featuring: score readiness on design, Apple-tech adoption, quality, and story; time and structure the self-nomination pitch; and run In-App Events as self-serve featuring. Adapted from eronred/aso-skills/app-store-featured.

  • ua-campaign

    Plan and optimize paid user acquisition across Apple Search Ads, Meta, Google UAC, and TikTok: channel selection by budget, campaign structure, creative, and the CPI/CPA/ROAS funnel and optimization cadence. Adapted from eronred/aso-skills/ua-campaign.

  • apple-search-ads

    Structure and optimize Apple Search Ads: separate Brand/Competitor/Category/Discovery campaigns, match-type workflow, bidding by intent, Custom Product Page routing, and the TTR/CVR/CPT/ROAS benchmarks. Adapted from eronred/aso-skills/apple-search-ads.

  • custom-product-pages

    Plan Custom Product Pages that match app-store ad intent: keyword/ad-group routing, message-matched screenshots, test hypotheses, and measurement notes. Adapted from eronred/aso-skills/custom-product-pages.

  • attribution-setup

    Design the iOS/Android install-attribution stack — SKAdNetwork 4, AdAttributionKit, MMPs, the conversion-value schema, deep links, and the debug playbook — so paid campaigns are measurable under ATT. Adapted from eronred/aso-skills/attribution-setup.

Requirements

What this template expects to do its job. Task Machine does not verify these — you decide whether your setup is ready.

  • Browser access to App Store Connect — The agent may read App Store Connect through its web interface in your browser to check listing readiness, Custom Product Pages, In-App Events, and release context. It does not publish changes or operate campaigns; until you connect it, it works from attached exports and its app-launch skills.
  • Paid UA planning inputs — Provide budget, LTV/CPI targets, channels under consideration, and any existing campaign exports. This bundle drafts the channel plan, bids, budgets, and briefs for humans or ad-runner bundles to execute separately.

Get started

Install App launch & UA campaign planner and run it with approvals.

Join the waitlist and we will send early access when the first private beta spots open.

Private beta. We invite teams in batches and never share your email.