Positioning & GTM brief

On assignment, a strategist turns product and market context into a Geoffrey Moore positioning statement, value props, an evidence-backed ICP, and a go-to-market motion for you to approve.

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What it installs

Agents 2

  • Positioning Strategist

    Defines positioning, value props, ICP, and the go-to-market motion.

  • Research Verifier

    Adversarially verifies the brief's claims and flags anything unsupported.

Teams 1

  • Positioning & GTM

    A strategist who drafts the brief and a verifier who keeps its claims honest.

Workflows 1

  • Positioning & GTM brief

    Research the market, draft positioning/value-prop/ICP/GTM, verify every claim, revise, then hand off for approval.

Documents 2

  • Value proposition & ICP

    Your editable value-proposition and ICP brief: fill in the segment, JTBD, and ideal-customer details the agent reads as input. The agent supplies method; you supply the facts.

  • Go-to-market motion

    Your editable GTM motion plan: record the channels, messaging, KPI targets, and launch phasing you want to pursue. The agent reads it as input and pressure-tests it with its GTM skill.

Skills 5

  • positioning-statement

    Writes a Geoffrey Moore positioning statement (value prop + differentiation), forcing specificity on target, need, category, benefit, and a real competitor, with a five-question stress test. Adapted from deanpeters/product-manager-skills/positioning-statement.

  • positioning-workshop

    Runs a structured five-question discovery (target, need, category, benefit, differentiation) grounded in real materials, then outputs a complete Geoffrey Moore positioning statement plus a one-sentence summary. Adapted from deanpeters/product-manager-skills/positioning-workshop.

  • value-proposition

    Builds a 6-part JTBD value proposition — Who, Why, What before, How, What after, Alternatives — that starts from the customer and ends in a reusable value-prop statement, with explicit substitutes. Adapted from phuryn/pm-skills/value-proposition.

  • ideal-customer-profile

    Synthesises an evidence-backed ICP from research and survey data across demographics, behaviours, JTBD, and needs, segmenting by value and stating explicit disqualification criteria. Adapted from phuryn/pm-skills/ideal-customer-profile.

  • gtm-strategy

    Creates a go-to-market strategy — channel selection, message-market fit, funnel KPIs, and a phased launch with baselines and go/no-go points — focused on doing a few channels excellently. Adapted from phuryn/pm-skills/gtm-strategy.

Folders 1

  • Positioning & GTM

Requirements

What this template expects to do its job. Task Machine does not verify these — you decide whether your setup is ready.

  • Web research for competitors and category — The agent researches competitor positioning, category framing, and public customer signals on the web to ground and verify the brief; until you connect it, it works from the market-notes document and any research, transcripts, or win/loss notes you attach.

Get started

Install Positioning & GTM brief and run it with approvals.

Join the waitlist and we will send early access when the first private beta spots open.

Private beta. We invite teams in batches and never share your email.