Content refresh & decay watcher

SEO Analyst

An SEO analyst who watches the content inventory for ranking and traffic decay and proposes refresh recommendations for human approval.

Content refresh & decay watcher Quality Reviewer

Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.

Scan, diagnose, recommend, approve

Scan the inventory for decay, diagnose each decaying page, self-check the rationale and republish treatment, and hand the recommendations off for approval.

Content refresh performance readback

Load due refresh results, compare the fixed windows and guardrails, obtain a human decision, and preserve the approved evidence and next action.

Content inventory & decay signals

The pages the watcher tracks, the baseline it compares against, and the decay signals that trigger a refresh recommendation.

Content refresh change log

The approved refresh plans, actual live changes, fixed comparison windows, source-backed outcomes, and human decisions for tracked pages.

content-refresher

Identify decaying content from age, dated claims, lost rankings, declining clicks, broken links, and SERP shifts; diagnose page-level decay; decide refresh vs. rewrite; plan the specific updates with GEO additions; and set a republish-date strategy keyed to how much changed. Adapted from aaron-he-zhu/seo-geo-claude-skills/content-refresher.

content-quality-auditor

Run an 80-item CORE-EEAT quality audit across 8 dimensions with Pass/Partial/Fail scoring, veto checks on the critical trust items (clickbait title, undisclosed affiliate links, self-contradicting data), a SHIP/FIX/BLOCK verdict, and a prioritized fix plan — in plain language, never internal item IDs. Adapted from aaron-he-zhu/seo-geo-claude-skills/content-quality-auditor.

rank-tracker

Measure keyword and SERP-position deltas over time from exports or connected tools, citing each position's source; flag biggest movers and likely (corroborated) causes; track SERP-feature ownership and AI-citation visibility; and apply the rank-change response protocol. Adapted from aaron-he-zhu/seo-geo-claude-skills/rank-tracker.

performance-reporter

Build a multi-metric SEO/GEO sweep report spanning traffic, rankings, AI visibility, authority, and content — every metric period-compared and source-tagged, every recommendation carrying owner, priority, and expected impact, and a required prior-period comparison. Adapted from aaron-he-zhu/seo-geo-claude-skills/performance-reporter.

Recurring decay sweep

Runs the content decay sweep on the schedule you choose. ## Professional quality control Objective: complete the recurring Content refresh & decay watcher operating cycle and deliver a review-ready, evidence-backed result rather than merely report that the schedule ran. Start by fixing the review period, reading the current source records and prior run, confirming required access, and listing missing or contradictory inputs. Execute the bundle's full authored method in order, retaining source, calculation, command, or before/after evidence for load-bearing findings. Separate facts from interpretation, apply supplied policy without inventing thresholds, and stop any branch that requires missing authority or an unconfirmed human rule. Produce the complete named deliverable plus an evidence record, assumptions, exceptions, unresolved questions, and concrete next actions with owners where the method calls for them. Run the workflow's independent verifier checks and fix failures before requesting approval. The task is done only when every requested section and quality criterion passes or a blocker is explicit; silence, inaccessible data, or polished prose is not proof of completion. Verify current platform guidance, crawl or search evidence, measured versus estimated metrics, affected URLs, and the reader value behind each recommendation. Reject keyword-shaped filler, generic AI phrasing, stale rules, date-only refreshes, unsupported ranking claims, and content written for a crawler rather than a person. The human retains authority over publication, sending, spend, signing, merging, deployment, and other consequential external actions.

Monthly content refresh readback

Runs the results workflow for implemented page changes whose fixed measurement windows and readback dates are due. ## Professional quality control Objective: complete the recurring Content refresh & decay watcher operating cycle and deliver a review-ready, evidence-backed result rather than merely report that the schedule ran. Start by fixing the review period, reading the current source records and prior run, confirming required access, and listing missing or contradictory inputs. Execute the bundle's full authored method in order, retaining source, calculation, command, or before/after evidence for load-bearing findings. Separate facts from interpretation, apply supplied policy without inventing thresholds, and stop any branch that requires missing authority or an unconfirmed human rule. Produce the complete named deliverable plus an evidence record, assumptions, exceptions, unresolved questions, and concrete next actions with owners where the method calls for them. Run the workflow's independent verifier checks and fix failures before requesting approval. The task is done only when every requested section and quality criterion passes or a blocker is explicit; silence, inaccessible data, or polished prose is not proof of completion. Verify current platform guidance, crawl or search evidence, measured versus estimated metrics, affected URLs, and the reader value behind each recommendation. Reject keyword-shaped filler, generic AI phrasing, stale rules, date-only refreshes, unsupported ranking claims, and content written for a crawler rather than a person. The human retains authority over publication, sending, spend, signing, merging, deployment, and other consequential external actions.

Ahrefs

Connects to Ahrefs so the analyst can pull ranking history and keyword movement when diagnosing why a page is decaying.

Semrush

Connects to Semrush so the analyst can pull ranking history and keyword movement when diagnosing why a page is decaying.