Google Ads campaign launcher

An ad operator plans, builds, and launches a real Search/Display/PMax campaign in the Google Ads UI — keyword research, negatives, responsive search ads, audiences/assets, and budget controls — with a spend review and your approval required before launch.

Saves you ~3.4 h / run

Start with this playbook

How it works

Trigger
When you start the “Google Ads campaign launcher” workflow.
Job
Build the campaign, review the budget, approve the spend before launch.
Outcome
A campaign plan and creative package ready to launch.

What it installs

Agents 3

  • Ad Operator

    Sets up, gets approval for, launches, and reports on a single real Search/Display/PMax campaign via the Google Ads UI, within a named budget.

  • Spend Reviewer

    Independently checks the campaign build, the RSAs/negatives, the pre-launch checklist, and the worst-case spend against the named cap before approval.

  • Google Ads campaign launcher Quality Reviewer

    Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.

Teams 1

  • Google Ads Team

    An ad operator who builds and runs the campaign and a spend reviewer who verifies the budget before the human gate.

Workflows 1

  • Google Ads campaign launcher

    Build the campaign, review the budget, approve the spend before launch, launch, then report.

Documents 1

  • Campaign brief & spend rules

    The editable brief where you set the objective, target CPA, landing page, and — above all — the named spend cap and approval rules the agent must obey.

Skills 4

  • ads

    Plan, structure, target, launch, and optimize paid search/display ad campaigns toward a target CPA/ROAS: campaign-type and platform selection, account structure and naming, intent-based keyword grouping with negatives, responsive search ad output (15 headlines/4 descriptions within limits), bidding progression, and the pre-launch checklist. Adapted from coreyhaines31/marketingskills/ads.

  • ad-creative

    Generate and iterate responsive search ad copy at scale within Google's limits: 15 headlines (≤30 chars), 4 descriptions (≤90 chars), distinct angles, keyword/benefit/CTA coverage, and iteration from performance data. Adapted from coreyhaines31/marketingskills/ad-creative.

  • keyword-research

    Discover, score, and cluster keywords for a Search campaign: scope, seed and expand with long-tail modifiers, classify by intent, score difficulty and opportunity, and group into tight ad-group themes — labeling every metric Measured/User-provided/Estimated. Adapted from aaron-he-zhu/seo-geo-claude-skills/keyword-research.

  • serp-analysis

    Read the live SERP to inform keyword choice and ad positioning: map SERP composition (ads, AI Overviews, organic, PAA), confirm dominant intent with evidence, and judge realistic competition before committing budget — citing evidence for every claim. Adapted from aaron-he-zhu/seo-geo-claude-skills/serp-analysis.

Connectors 1

  • Google Ads

    Google Ads

    Connects to Google Ads so the ad operator can build, launch, and report on the campaign the bundle is explicitly for.

Folders 1

  • Google Ads campaign launcher

Requirements

  • Browser access to Google Ads — The agent works in Google Ads through its web interface in your browser and pauses for your approval before making changes; until you connect it, it works from attached exports and documents.

Setup guide

How to Run Google Ads Campaigns

A practical guide to launching Google Ads with keyword research, RSA copy, budget review, and approval before spend.

Read the setup guide

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