LinkedIn Ads campaign launcher

An ad operator plans, builds, and launches a real B2B campaign in LinkedIn Campaign Manager — firmographic targeting, professional creative, Lead Gen Forms, and budget controls — with a spend review and your approval required before launch.

Saves you ~3.1 h / run

Start with this playbook

How it works

Trigger
When you start the “LinkedIn Ads campaign launcher” workflow.
Job
Build the campaign, review the budget, approve the spend before launch.
Outcome
A campaign plan and creative package ready to launch.

What it installs

Agents 3

  • Ad Operator

    Sets up, gets approval for, launches, and reports on a single real B2B campaign via LinkedIn Campaign Manager, within a named budget.

  • Spend Reviewer

    Independently checks the campaign build, the targeting fit, the pre-launch checklist, and the worst-case spend against the named cap before approval.

  • LinkedIn Ads campaign launcher Quality Reviewer

    Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.

Teams 1

  • LinkedIn Ads Team

    An ad operator who builds and runs the campaign and a spend reviewer who verifies the budget before the human gate.

Workflows 1

  • LinkedIn Ads campaign launcher

    Build the campaign, review the budget, approve the spend before launch, launch, then report.

Documents 2

  • ICP & campaign brief

    Editable brief the agent reads as input: the ICP, firmographic filters, ABM/exclusion lists, the offer, and creative angles for this LinkedIn campaign. Fill in before building.

  • External-costs budget & spend rules

    The named spend cap, the approval-before-spend rule, and the stop rule.

Skills 3

  • ads

    Plan, structure, target, launch, and optimize paid B2B ad campaigns toward a target CPL/CPA: objective and platform selection, account structure and naming, firmographic targeting and exclusions, bidding progression, budget pacing, and the pre-launch checklist. Adapted from coreyhaines31/marketingskills/ads.

  • ad-creative

    Generate and iterate high-performing B2B ad creative at scale for LinkedIn: define distinct angles, write professional intro-text/headline variations within LinkedIn limits, structure single-image/document/video formats, and improve from performance data. Adapted from coreyhaines31/marketingskills/ad-creative.

  • founder-sales

    Shape B2B targeting and messaging around how buyers actually buy: qualify ruthlessly for active problem-solving (not politeness), design the message around the buyer's journey, lead with the buyer's pain and a confident path to a decision, and capture what works for repeatability. Adapted from refoundai/lenny-skills/founder-sales.

Folders 1

  • LinkedIn Ads campaign launcher

Requirements

  • Browser access to LinkedIn Campaign Manager — The agent works in LinkedIn Campaign Manager through its web interface in your browser and pauses for your approval before making changes; until you connect it, it works from attached exports and documents.

Setup guide

How to Launch LinkedIn Ads Campaigns

A practical guide to launching LinkedIn Ads with firmographic targeting, creative checks, budget review, and approval before spend.

Read the setup guide

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