Market & Strategy Analysis Pack

Assign a business context and pick a framework — TAM/SAM/SOM, Porter's Five Forces, or PESTLE — and a strategy analyst produces a citation-backed analysis with explicit assumptions, verified before you approve it.

Saves you ~4.1 h / run

Start with this playbook

How it works

Trigger
When you start the “Read, analyze, verify, approve” workflow.
Job
Read the brief, apply the chosen framework with cited data.
Outcome
A sourced strategy analysis with verified recommendations.

What it installs

Agents 3

  • Strategy Analyst

    A strategy analyst who applies TAM/SAM/SOM, Porter's Five Forces, or PESTLE to a business context and shows all working.

  • Analysis Verifier

    An adversarial reviewer who verifies the analysis's sources, math, and assumptions and rejects unsupported numbers.

  • Market & Strategy Analysis Pack Quality Reviewer

    Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.

Teams 1

  • Strategy Analysis Desk

    A strategy analyst who applies the chosen framework and shows all working, paired with a verifier who checks the sources, math, and assumptions before anything reaches approval.

Workflows 1

  • Read, analyze, verify, approve

    Read the brief, apply the chosen framework with cited data, adversarially verify the numbers and assumptions, and hand off for approval.

Documents 1

  • Business context & analysis brief

    The inputs the chosen framework is applied to — what we sell, the market and buyer, the framework picked, and the decision the analysis must inform.

Skills 4

  • market-sizing

    Size a market with TAM/SAM/SOM using both top-down and bottom-up estimation, reconcile the two, scope SAM by real constraints, ground SOM in GTM capacity (1-20% of SAM, not 100%), project 2-3 years, and surface numbered, confidence-rated assumptions — with every market number cited. Adapted from phuryn/pm-skills/market-sizing.

  • tam-sam-som-calculator

    Build a defensible, citation-backed TAM/SAM/SOM with explicit population estimates, shown math, and named sources (Census, Statista, World Bank, IBISWorld). Surfaces and avoids the five classic pitfalls: TAM without citations, SOM=SAM, dollars without population counts, static assumptions, and SOM ignoring GTM capacity. Adapted from deanpeters/product-manager-skills/tam-sam-som-calculator.

  • porters-five-forces

    Assess industry attractiveness with Porter's Five Forces — competitive rivalry, supplier power, buyer power, threat of substitutes, threat of new entrants — rating each High/Medium/Low with its concrete high/low drivers, current trend, and strategic implication, then prioritizing the 2-3 forces that most shape strategy. Adapted from phuryn/pm-skills/porters-five-forces.

  • pestle-analysis

    Scan the macro environment with PESTLE — Political, Economic, Social, Technological, Legal, Environmental — identifying 3-5 factors per category, rating each by impact and probability, prioritizing by impact x probability, and turning the top factors into opportunities to leverage, threats to mitigate, or compliance requirements with leading indicators to monitor. Adapted from phuryn/pm-skills/pestle-analysis.

Folders 1

  • Strategy Analysis

Requirements

  • Web search and fetch access for market data — The analyst grounds market sizing, industry forces, and macro factors in current data through worker web search and fetch tools — it searches for industry reports and reads public sources, and cites them. If web tools are unavailable it labels numbers as estimates and flags the gap rather than inventing data.
  • Browser access for gated reports (fallback) — When a source (analyst report, statistical agency page) is JS-heavy or partly gated, the analyst falls back to browser access to read the public portion; it only reads public pages.

Setup guide

How to Analyze Market Strategy

A practical guide to market strategy analysis with TAM/SAM/SOM, Porter, PESTLE, citations, verifier checks, and approval.

Read the setup guide

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