Marketing & claims legal review
When marketing copy is attached, a legal agent extracts and classifies every claim, checks substantiation and the applicable standard, and writes a claim-by-claim flagged memo with safer rewrites for an attorney to approve before publishing. Not legal advice.
Saves you ~3.8 h / run
How it works
- Trigger
- When you start the “Extract, check, research, verify, approve” workflow.
- Job
- Extract and classify claims, check substantiation and the operative standard.
- Outcome
- A sourced claims-risk memo ready for legal approval.
What it installs
Agents 3
-
Legal Agent
A product-legal reviewer who extracts and classifies claims, checks substantiation and the operative standard, and writes the risk-flagged memo for attorney approval.
-
Claims Verifier
An adversarial fact-checker who confirms each cited advertising standard and substantiation claim is real and traceable before the memo proceeds to attorney review.
-
Marketing & claims legal review Quality Reviewer
Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.
Teams 1
-
Claims Review Desk
A legal reviewer who extracts and classifies claims, checks substantiation and the operative standard, and drafts the flagged memo, paired with a verifier who confirms every cited standard and substantiation call before anything reaches the attorney.
Workflows 1
-
Extract, check, research, verify, approve
Extract and classify claims, check substantiation and the operative standard, write the flagged memo, verify the cited standards, and hand off for attorney approval.
Skills 4
-
marketing-claims-review
Review marketing copy claim-by-claim: extract every claim, classify it on the taxonomy (vague/puffery, specific-factual, comparative, implied, absolute), check each non-puffery claim's substantiation against the specific claim (who measured it, when, sample, basis), research the operative standard for that claim, and produce a flagged memo with a 'keeps the energy' rewrite per risk. Never emits a publish approval — that is the attorney's act. Adapted from anthropics/claude-for-legal/marketing-claims-review.
-
launch-review
Run a category-by-category legal review of a launch (contractual commitments, privacy, security, IP, third-party, regulatory, marketing claims, AI governance), calibrated to what actually blocks at this company, with sector overlays (children, fintech, health, gaming, employment) and a privileged-memo / safe-to-post-redacted dual output. Informs the approval; never grants it. Adapted from anthropics/claude-for-legal/launch-review.
-
feature-risk-assessment
Produce a standalone deep risk assessment when a single feature or claim needs more than a line item — a novel area, a regulated sector, a regulator actively looking: 2–5 specific risks (scenario, who gets hurt, likelihood and severity with reasons, mitigations, gap, residual risk), regulatory landscape and precedent if relevant, 2–3 options, and a recommendation. Frames the decision; doesn't make it. Adapted from anthropics/claude-for-legal/feature-risk-assessment.
-
legal-risk-assessment
Classify a legal risk on a severity × likelihood matrix (1–5 each, score 1–25) into GREEN / YELLOW / ORANGE / RED with the recommended actions, escalation criteria, and outside-counsel triggers for each band, documented in a standard risk-assessment memo. Assists the workflow; assessments are reviewed by qualified professionals. Adapted from anthropics/knowledge-work-plugins/legal-risk-assessment.
Requirements
- Web search and fetch access for substantiation standards — The agent researches the currently operative advertising and substantiation standards (FTC, NAD, state UDAP, sector and platform rules) for the specific claims under review through worker web search and fetch tools, and pauses for your approval on the memo. It reads public sources only and flags every citation for verification.
Setup guide
How to Review Marketing Claims
A practical guide to reviewing marketing claims with claim extraction, substantiation checks, safer rewrites, and attorney approval.
Read the setup guideDon't see your workflow? Describe it.
A sentence or two about a recurring job is enough. We design the playbook that runs it and show you exactly what it saves.