Marketing plan & idea generator

Give the strategist your business context and it intakes your real budget, team, and stage, researches the market, and returns an AARRR-structured quarterly plan with positioning, a prioritized idea bank, and a 90-day roadmap — fact-checked and then yours to approve.

Saves you ~6.5 h / run

Start with this playbook

How it works

Trigger
When you start the “Marketing plan generation” workflow.
Job
Intake the business, lock positioning, build the AARRR plan, fact-check it.
Outcome
A positioning-led acquisition and retention plan.

What it installs

Agents 3

  • Marketing Strategist

    Produces an fCMO-grade quarterly marketing plan from real business context.

  • Plan Verifier

    Adversarially checks the plan against the fCMO quality bar before approval.

  • Marketing plan & idea generator Quality Reviewer

    Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.

Teams 1

  • Marketing Plan Desk

    A strategist who builds the plan and a verifier who fact-checks it against the fCMO quality bar before it reaches a human.

Workflows 1

  • Marketing plan generation

    Intake the business, lock positioning, build the AARRR plan, fact-check it, and hand off for approval.

Documents 1

  • ICP & positioning context

    The positioning foundation every plan section builds on — audience, switching forces, competitive frame, and customer language.

Skills 4

  • marketing-plan

    Produce an fCMO-grade marketing plan structured by AARRR, customized to real budget/team/stage, with funding-stage budget math, an S-curve growth view, and a quality bar. Adapted from coreyhaines31/marketingskills/marketing-plan.

  • marketing-ideas

    Recommend the right marketing tactics from a broad library, filtered by stage, budget, and timeline, each with why-it-fits, first steps, and expected outcome. Adapted from coreyhaines31/marketingskills/marketing-ideas.

  • product-marketing

    Build the positioning foundation — ICP, JTBD, switching forces, competitive landscape, customer language, proof — that every plan section references. Adapted from coreyhaines31/marketingskills/product-marketing.

  • positioning-messaging

    Sharpen positioning and messaging: positioning first, differentiation by sacrifice, start from the struggling moment, receiver-defined communication, customer language over adjectives. Adapted from refoundai/lenny-skills/positioning-messaging.

Folders 1

  • Marketing plan

Requirements

  • Web search and fetch access for market and competitor research — The strategist researches the category, competitors, and channel benchmarks through worker web search and fetch tools that read public pages. Until web tools are available, it works from the context and documents you supply and labels research gaps.

Setup guide

How to Generate a Marketing Plan

A practical guide to generating a quarterly marketing plan from positioning, AARRR stages, budget, team capacity, and approval.

Read the setup guide

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