Positioning & GTM brief
On assignment, a strategist turns product and market context into a Geoffrey Moore positioning statement, value props, an evidence-backed ICP, and a go-to-market motion for you to approve.
Saves you ~6.3 h / run
How it works
- Trigger
- When you start the “Positioning & GTM brief” workflow.
- Job
- Research the market, then draft and verify positioning, ICP, and GTM strategy.
- Outcome
- A sourced positioning, ICP, and go-to-market brief.
What it installs
Agents 3
-
Positioning Strategist
Defines positioning, value props, ICP, and the go-to-market motion.
-
Research Verifier
Adversarially verifies the brief's claims and flags anything unsupported.
-
Positioning & GTM brief Quality Reviewer
Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.
Teams 1
-
Positioning & GTM
A strategist who drafts the brief and a verifier who keeps its claims honest.
Workflows 1
-
Positioning & GTM brief
Research the market, draft positioning/value-prop/ICP/GTM, verify every claim, revise, then hand off for approval.
Documents 2
-
Value proposition & ICP
Your editable value-proposition and ICP brief: fill in the segment, JTBD, and ideal-customer details the agent reads as input. The agent supplies method; you supply the facts.
-
Go-to-market motion
Your editable GTM motion plan: record the channels, messaging, KPI targets, and launch phasing you want to pursue. The agent reads it as input and pressure-tests it with its GTM skill.
Skills 5
-
positioning-statement
Writes a Geoffrey Moore positioning statement (value prop + differentiation), forcing specificity on target, need, category, benefit, and a real competitor, with a five-question stress test. Adapted from deanpeters/product-manager-skills/positioning-statement.
-
positioning-workshop
Runs a structured five-question discovery (target, need, category, benefit, differentiation) grounded in real materials, then outputs a complete Geoffrey Moore positioning statement plus a one-sentence summary. Adapted from deanpeters/product-manager-skills/positioning-workshop.
-
value-proposition
Builds a 6-part JTBD value proposition — Who, Why, What before, How, What after, Alternatives — that starts from the customer and ends in a reusable value-prop statement, with explicit substitutes. Adapted from phuryn/pm-skills/value-proposition.
-
ideal-customer-profile
Synthesises an evidence-backed ICP from research and survey data across demographics, behaviours, JTBD, and needs, segmenting by value and stating explicit disqualification criteria. Adapted from phuryn/pm-skills/ideal-customer-profile.
-
gtm-strategy
Creates a go-to-market strategy — channel selection, message-market fit, funnel KPIs, and a phased launch with baselines and go/no-go points — focused on doing a few channels excellently. Adapted from phuryn/pm-skills/gtm-strategy.
Folders 1
-
Positioning & GTM
Requirements
- Web research for competitors and category — The agent researches competitor positioning, category framing, and public customer signals on the web to ground and verify the brief; until you connect it, it works from the market-notes document and any research, transcripts, or win/loss notes you attach.
Setup guide
How to Create Positioning and GTM Briefs
A practical guide to turning product context into positioning, value propositions, ICPs, and GTM motions with approval.
Read the setup guideDon't see your workflow? Describe it.
A sentence or two about a recurring job is enough. We design the playbook that runs it and show you exactly what it saves.