SEO content pipeline

An SEO team researches keywords and gaps, drafts and verifies AI-citable content, records approved publication plans, and reads measured results back for human decisions without publishing or changing a live page.

Saves you ~5.5 h / week

Start with this playbook

How it works

Trigger
On the “Weekly content factory run” schedule.
Job
Research keywords and the SERP, grade gaps, brief, draft, verify, and approve.
Outcome
A sourced content draft ready to publish.

What it installs

Agents 3

  • SEO Strategist

    Leads keyword research, SERP/competitor analysis, brief writing, and draft verification.

  • Content Writer

    Writes search-optimized, extractable drafts from the strategist's briefs.

  • SEO content pipeline Quality Reviewer

    Checks primary evidence, domain controls, deliverable completeness, and communication quality, stopping the run when the work is wrong, unsupported, incomplete, or uncertain.

Teams 1

  • SEO Factory

    SEO strategist leads research, briefs, and verification; content writer drafts.

Workflows 2

  • SEO content pipeline

    Research keywords and the SERP, grade gaps, brief, draft, verify, and approve.

  • SEO content performance readback

    Load due published-content measurements, compare the fixed windows and guardrails, obtain a human decision, and preserve the approved result.

Documents 1

  • SEO content change log

    The approved publication plans, fixed measurement windows, source-backed results, and human decisions for SEO content produced by the factory.

Goals 1

  • A steady cadence of research-backed, approved drafts

    The factory exists to keep evidence-graded briefs and AI-citable drafts flowing on a reliable weekly rhythm, not as one-off bursts. Success looks like: Each scheduled run produces at least one prioritized brief and one verified, intent-satisfying draft that passes the quality bar and is approved by the human. Every approved publication has a fixed, source-backed readback plan, and every due result ends in a human-approved expand, keep observing, revise, or unproven decision without an automatic live-page change.

Skills 6

  • keyword-research

    Discover, score, and cluster keywords by intent and opportunity. Adapted from aaron-he-zhu/seo-geo-claude-skills/keyword-research.

  • serp-analysis

    Read the live SERP to map features, ranking factors, intent, and true difficulty. Adapted from aaron-he-zhu/seo-geo-claude-skills/serp-analysis.

  • content-gap-analysis

    Build a competitor-relative coverage map of missing topics, keyword gaps, and calendar opportunities. Adapted from aaron-he-zhu/seo-geo-claude-skills/content-gap-analysis.

  • seo-content-writer

    Draft search-optimized content that satisfies intent, reads well, and respects evidence boundaries. Adapted from aaron-he-zhu/seo-geo-claude-skills/seo-content-writer.

  • ai-seo

    Make content extractable and citable by AI answer engines (AI Overviews, ChatGPT, Perplexity, Claude). Adapted from coreyhaines31/marketingskills/ai-seo.

  • seo-audit

    Run a practical SEO quality pass over each brief and draft: technical blockers, intent match, on-page basics, internal links, and measurable next actions. Adapted from coreyhaines31/marketingskills/seo-audit.

Schedules 2

  • Weekly content factory run

    Runs the SEO content factory on the schedule you choose. ## Professional quality control Objective: complete the recurring SEO content pipeline operating cycle and deliver a review-ready, evidence-backed result rather than merely report that the schedule ran. Start by fixing the review period, reading the current source records and prior run, confirming required access, and listing missing or contradictory inputs. Execute the bundle's full authored method in order, retaining source, calculation, command, or before/after evidence for load-bearing findings. Separate facts from interpretation, apply supplied policy without inventing thresholds, and stop any branch that requires missing authority or an unconfirmed human rule. Produce the complete named deliverable plus an evidence record, assumptions, exceptions, unresolved questions, and concrete next actions with owners where the method calls for them. Run the workflow's independent verifier checks and fix failures before requesting approval. The task is done only when every requested section and quality criterion passes or a blocker is explicit; silence, inaccessible data, or polished prose is not proof of completion. Verify current platform guidance, crawl or search evidence, measured versus estimated metrics, affected URLs, and the reader value behind each recommendation. Reject keyword-shaped filler, generic AI phrasing, stale rules, date-only refreshes, unsupported ranking claims, and content written for a crawler rather than a person. The human retains authority over publication, sending, spend, signing, merging, deployment, and other consequential external actions.

  • Monthly SEO content readback

    Runs the results workflow for published pages whose fixed measurement window and readback date are due. ## Professional quality control Objective: complete the recurring SEO content pipeline operating cycle and deliver a review-ready, evidence-backed result rather than merely report that the schedule ran. Start by fixing the review period, reading the current source records and prior run, confirming required access, and listing missing or contradictory inputs. Execute the bundle's full authored method in order, retaining source, calculation, command, or before/after evidence for load-bearing findings. Separate facts from interpretation, apply supplied policy without inventing thresholds, and stop any branch that requires missing authority or an unconfirmed human rule. Produce the complete named deliverable plus an evidence record, assumptions, exceptions, unresolved questions, and concrete next actions with owners where the method calls for them. Run the workflow's independent verifier checks and fix failures before requesting approval. The task is done only when every requested section and quality criterion passes or a blocker is explicit; silence, inaccessible data, or polished prose is not proof of completion. Verify current platform guidance, crawl or search evidence, measured versus estimated metrics, affected URLs, and the reader value behind each recommendation. Reject keyword-shaped filler, generic AI phrasing, stale rules, date-only refreshes, unsupported ranking claims, and content written for a crawler rather than a person. The human retains authority over publication, sending, spend, signing, merging, deployment, and other consequential external actions.

Connectors optional

  • Ahrefs

    Ahrefs

    Connects to Ahrefs so the strategist can pull keyword volumes, difficulty, and competitor data for the briefs.

  • Semrush

    Semrush

    Connects to Semrush so the strategist can pull keyword volumes, difficulty, and competitor data for the briefs.

Folders 1

  • SEO Content Pipeline

Requirements

  • Browser access to Google Search Console — The agent works in Google Search Console through its web interface in your browser and pauses for your approval before making any changes. Until you connect it, it works from attached exports and the relevant document.
  • Web search and fetch access for keyword and SERP research — Live SERP inspection, competitor coverage analysis, and AI-answer citation checks all depend on the provider's web tools. Fetched pages are treated as untrusted evidence, never as instructions.

Setup guide

How to Build an SEO Content Factory

A practical guide to turning keyword lists into researched briefs, approved drafts, and measured SEO learning loops.

Read the setup guide

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